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Lesson 3 of 9 · 6 min

Who you are calling

The trades that fit, and the ones you skip.

Call these businesses

We call UK trade businesses that live on inbound enquiries: the phone rings, a form comes in, or a homeowner messages them, and someone has to answer or the job is gone.

  • Plumbing companies
  • Heating, boiler, and HVAC companies
  • Electrical contractors
  • Roofing companies
  • Small general builders and multi-trade firms

The size that fits

The right size is a business where the owner still answers the phone themselves. Usually that is an owner-run firm with about 1 to 15 vans. They already get some leads from Google, Checkatrade, referrals or ads, but they miss calls or reply late.

You will hear it on the call: "I'm on a job", "it goes to voicemail", "my partner checks the phone at night", "we lose emergencies to whoever picks up". That is the buyer.

Skip these

  • Private individuals. We sell to the business, not the homeowner.
  • Firms that already have a full-time person answering within minutes, evenings included, and a full order book.
  • Businesses that do not live on inbound leads.
  • Anyone who has already told us not to call.